In a note to investors, R.W. Baird analyst Colin Sebastian said the deal is a boon for Prime's value, since live sports and events are attractive to advertisers even as other types of TV ad budgets are on the decline.
Amazon picks off NFL Thursday Night from Twitter →
Baird analyst Colin Sebastian said the announcement shows that Amazon's hiring appears to be accelerating.
Amazon plans to hire 100,000 over the next 18 months →