at the Republican National Committee being one, the establishment GOP has no real conception of new media as bloggers understand it," Mr. Riehl says. "Nor do they have much desire to engage with it."
He adds, "If the tea party and blogs continue to become increasingly powerful, this will begin to change. Electing grass-roots candidates will certainly help. But it won't be because the GOP establishment wants it to change. Why should they, when their standard operating procedure is message control? Unfortunately for them, you cannot control the message in the era of new media. For now, this disconnect is going to breed plenty of problems for the Right and Republicans."