David Lynn, chief executive of MTV parent Viacom, says London is "arguably the world's musical epicenter" and the buzz of the awards will be "amplified tenfold" in the British capital.
MTV's European music awards headed to London in November →
"My game has sort of turned a corner a few weeks ago," said Lynn, who finished well ahead of the bad weather. "Practice has felt good. I feel like I'm hitting it well. Yeah, I came here this week thinking my game feels pretty good, so why not?"
Lynn exceeding expectations at PGA Championship →