Topic - Debra Aho Williamson

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  • "It's going to make it so that advertisers don't have to reinvent the wheel every time that they advertise," she said. "They will be able to go to just one source, one network and distribute it widely."

    As Facebook matures, it looks to grow mobile reach →

  • "Everything is going mobile right now, so in order to compete with companies like Google, it needs to have a strong mobile app, which it already does, and a strong way of delivering mobile advertising - not just within Facebook but across a network of mobile apps," said Debra Aho Williamson, an analyst with research firm eMarketer.

    As Facebook matures, it looks to grow mobile reach →

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