By Elaine Donnelly
Extending sexual misconduct to combat units
Independent voices from the TWT Communities
Television viewers were once called couch potatoes. Many are becoming more active while watching now, judging by the findings in a new report that illustrates the explosive growth in people who watch TV while connected to social media on smartphones and tablets.
"Twitter has become the second-screen experience for television," said Deirdre Bannon, vice president of social media at Nielsen.
"There are big and interesting implications," Ms. Bannon said. "I think both television networks and advertisers are on to it."