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TV_Velocity.sff.jpg

FILE - In this Feb. 25, 2010 file photo originally provided by Discovery Communications, Discovery CEO David M. Zaslav attends the premiere of "Life" at the Getty Center in Los Angeles. Discovery Communications Inc. is launching a television network for rich guys and their toys. The target audience is men with incomes of $150,000 a year and more. (AP Photo/ Discovery Communications, Mark Davis)