He said Destination DC will relaunch its "D.C. Cool" branding campaign, which began in 2013, and showcase the city as "a hip and vibrant destination."
DEBORAH SIMMONS: Donald Trump, D.C. in the tourism lap of luxury →
Looking ahead to 2014, Ferguson said the numbers are "pacing relatively well, despite the first three months of the year" when winter weather forced the city and federal government to shut down several times.
Despite shutdown, DC had record visitation in 2013 →