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By Michael Widlanski
Leveling the battlefield to aid terrorists enables evil to fight on
Topic - Emily West
Hallmark Cards Inc., a $4 billion empire built on a demand for printed sentimentality, enters its second century facing a weak economy and what could be an even greater challenge: A generation that has grown up posting its sentiments online.
"Even if you don't like the card that much, you know the person left their house, went to the store and had to select the card and mail it," she said. "Now that seems like a lot of work."
Miss West, of the University of Massachusetts-Amherst, said while social-networking sites could be eroding card usage, it has yet to be determined how young people will "age into card sending."