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  • Hallmark Cards Inc. illustrator Craig Lueck works on artwork during a 100-year anniversary reception at the company's headquarters on July 20 in Kansas City, Mo. Hallmark Cards Inc. enters its second century facing a weak economy and what could be an even greater challenge: a generation that has grown up posting its sentiments online. (Associated Press)

    Greeting card giant Hallmark heads for 2nd century

    Hallmark Cards Inc., a $4 billion empire built on a demand for printed sentimentality, enters its second century facing a weak economy and what could be an even greater challenge: A generation that has grown up posting its sentiments online.

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