"We don't think expansion in the Big 12 is a good idea for the conference. We think it will be dilutive to the product in the short term. In the long term, it's probably harmful to the future of the conference," Fox Sports President Eric Shanks said earlier this month at Sports Media and Technology conference, according to the Sports Business Journal.
"It's definitely different. You go into buying a World Cup and you believe it's going to be in the same time frame it's always been," Shanks said after Fox announced its new Major League Soccer deal. "Clearly in America there's much more competition for ratings points."