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Independent voices from the The Washington Times Communities
Topic - Eric Shanks
The network said Tuesday that Fox Sports 1, converted from Speed TV, will be in 90 million homes. The company has rights to college basketball and football, NASCAR, soccer and UFC for the channel.
NASCAR's marketing machine is already churning.
With NFL games enjoying seemingly invincible ratings while most everything else on TV goes down, down, down, the league's traditional broadcast partners embraced a deal that sends their rights fees up, up, up.
The longtime chief executive of the Fox Networks Group is stepping down, triggering a reorganization for the TV unit of Rupert Murdoch's News Corp.
"This baseball season has been a tremendous success across the board for Fox Sports, and 2014 can't get here soon enough," Fox Sports President Eric Shanks said in a statement. "Our postseason coverage saw a 26 percent jump year to year, while ratings for the All-Star game grew and several of our regional sports networks had record-setting seasons."
"People need to over time feel like there's a channel number in their head that they can go to as an alternative to one of the more powerful sports channels out there," he said.