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Topic - Erik Lomis
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Asked who the audience was for "The Master," Weinstein Co. president of theatrical distribution Erik Lomis said: "We didn't do exit polls but from eyeballing the ArcLight (Cinemas), everyone in Los Angeles showed up."
"We knew we would do a lot of business but we didn't think it would be this big," Lomis said. "We knew from not only the pop-up screenings and the guerrilla marketing PTA does but also from the Venice Film Festival and the Toronto (International) Film Festival that we had something special. But you can never expect these kinds of numbers _ it blew the doors off the theaters."