"We're not just video, we're video plus," says McPherson. "We're video plus text and photos and communications products and mail and messenger. That contextualized experience is something we can own."
"We're both a TV network and a studio," says McPherson. "We're creating our own original content _ we do have an in-house Yahoo Studios team _ and then we partner with folks like Ben Silverman's Electus and Morgan Spurlock's company and others."