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Evelyn Lauder

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This Sept. 30, 2010 photo shows Evelyn Lauder, left, and Elizabeth Hurley as they pose for a photo after an interview with the Associated Press in New York. The breast cancer awareness-movement's dynamic duo, Evelyn Lauder and Elizabeth Hurley, are both well into their second decade of promoting the pink ribbon, matching lipsticks and mammograms. But the audience for their messages is evolving in front of their eyes: Instead of convincing people to talk about breast cancer, they find themselves courting a generation of young women who've never thought the subject was taboo in the first place. (AP Photo/Mary Altaffer)