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Any moment when a person can learn more about the Bible "is a good thing," said Geof Morin, executive vice president for the American Bible Society, which has been involved with the show since the first season, providing content and online quizzes.
"We love the opportunity for the Bible to come forward," Mr. Morin said. "The Game Show Network is an unexpected place. You expect to see the Bible coming forward on a Christian network, but not there. That was kind of a surprise that was really fun."