"This is a tough transition for the Republican Party," he said. "It starts with them beginning to understand the real political damage that's being done to their brand. To win elections, you win by addition, not subtraction. It's not just the 10 percent of the voting population that may be LGBT personally, but it's the additional 30 percent who are their friends and allies and their fathers, mothers, brothers and sisters. The way you talk about [LGBT issues] is just instrumental. They [Republican candidates] have to take a stand against intolerance, even if the policy position isn't something they can give on."
"Clearly, the president and his team are banking on milking the waning hours of the culture war," said Greg McNeilly, a Republican strategist in Michigan who is gay. "It's working for them now, and they're trying to maximize that effect. I do see him accelerating his efforts."