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Topic - Gunter Marksteiner
Corporations have made some of their first significant political donations since the advent of super PACs — and surprisingly, they're not monetary.
Unlike a bumper-sticker company that can give away its products for less than retail, the price for television political ads is fixed by federal broadcasting rules at a station's lowest commercial ad rate, Mr. Marksteiner said, so anytime a network runs a political ad — whether purchased or donated — it essentially is giving away airtime at cost.
"People in Florida are much older and they don't go online," he said.