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Hallmark Cards Inc.
Latest Hallmark Cards Inc. Items
Say it's your birthday or you've just had a baby, maybe got engaged or bought your first house. If you're like many Americans, your friends are texting their congratulations, sending you an e-card or clicking "like" on your Facebook wall.
Hallmark Cards Inc. says a greeting card using Paris Hilton's "that's hot" catch phrase and image was meant as a parody. But the celebrity socialite apparently didn't appreciate the humor.
Hallmark Cards Inc., a $4 billion empire built on a demand for printed sentimentality, enters its second century facing a weak economy and what could be an even greater challenge: A generation that has grown up posting its sentiments online.