"It costs them less and it gives them a better chance to create a business relationship," said Henry Harteveldt, of travel consultancy Atmosphere Research Group. "They get our email information and a chance to win our ongoing preference."
TRAVEL: Hotels woo guests to book directly online with discounts →
"They may not be the most convenient or comfortable, but they may offer some attractive savings," says Henry Harteveldt, a travel analyst in San Francisco.
Consumers make travel plans while DC ponders airline fees →