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11272013_how-holiday-shoppers-feel-38201_mugshot_four_by_three.jpg

Shoppers carry Victoria Secret bags while crossing an intersection in Herald Square on Saturday. Despite signs that the economy is improving, big store chains like Wal-Mart and Kohl's don't expect Americans to have much holiday shopping cheer unless they see bold, red signs that offer huge discounts. (ASSOCIATED PRESS)

11272013_how-holiday-shoppers-feel-38201.jpg

11272013_how-holiday-shoppers-feel-38201.jpg

Shoppers carry Victoria Secret bags while crossing an intersection in Herald Square on Saturday. Despite signs that the economy is improving, big store chains like Wal-Mart and Kohl's don't expect Americans to have much holiday shopping cheer unless they see bold, red signs that offer huge discounts. (ASSOCIATED PRESS)

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MACYS_PARADE112217

Santa Claus waves to the crowd at Herald Square during the 86th annual Macy's Thanksgiving Day Parade,Thursday, Nov 22, 2012, in New York (AP Photo/ Louis Lanzano)

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Consumer Confidence_Lea.jpg

Shoppers lug their bags through Herald Square in New York on Nov. 25, 2011 — Black Friday, the busiest shopping day of the year. (AP Photo/John Minchillo)

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Consumers lug their bags through Herald Square during the busiest shopping day of the year, Friday, Nov. 25, 2011, in New York. Some of the nation's major chain stores opened late Thursday, competing for holiday shoppers on the notoriously busy Black Friday to kick off a period that is crucial for the retail industry. (AP Photo/John Minchillo)