ADS VITAL: Kilar says the site still makes most of its money from advertising, and that its ads and their messages are remembered more than those on regular TV.
Summary Box: Hulu to double annual sales to $240M →
HOLY HULU!: CEO Jason Kilar says online video site Hulu is on pace to reap $240 million in revenue this year, up from $108 million in 2009.
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