"I honestly don't think it's going to be that hard of a sell. First of all, it's Brooklyn, it's New York," Lin said. "Second of all, everyone can tell this culture is completely different. You can talk to the players, there's a freshness, a different vibe, and I think what we did after the All-Star break will help. But also, players just want to be treated the right way, and I know that there's definitely a lot of interest."