"In every instance, when a state has increased its tobacco tax, there's been a reduction in smoking. It's been proven time and time again. It's incontrovertible," he told the Bee.
Cigarette tax hike takes effect in California, costs surge by $2 per pack →
"I think the public health message has gotten through the smoke screen of the tobacco companies' nearly $50 million misinformation campaign."
California voters split on $1 per pack tobacco tax →