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Topic - Jim Merlis
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"My advice is what you can't do is start a spark at South By Southwest," he said. "You better have the spark already there, and if you pour a little gasoline on it the spark will make a fire. If you have nothing going on, if you're between albums, if you're about to release an album and you're a brand new band and you've never really been written up anywhere, then don't go."