One telling measure of its demise is "the Kodak trademark doesn't carry the weight it did," Larish said. "The last couple of generations know Sony, even LG and Samsung, but they don't know Kodak. Kodak is not the first name in imaging anymore."
"You could look up and see that yellow sign all over the world _ no matter where you went, people depended on that for their memory-recording," said photography writer John Larish, who worked for Kodak in the 1980s as a senior market-intelligence analyst.
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