- Spain evacuates staff from embassy in Libya
- Peace Corps evacuates over Ebola fears; 2 volunteers isolated
- House overwhelmingly approves $16 billion cash infusion for VA overhaul
- Obama admin to blame for HealthCare.gov woes, $840M cost: GAO
- Al Gore’s climate-changers at EPA hearings foiled by cool temperatures
- Army’s 3-D printed bombs will create ‘a whole new universe’ of deadly capabilities
- Hamas calls on Hezbollah to join in fight against Israel
- Senators to FIFA, others: Don’t reward Putin with the World Cup in 2018
- U.S. condemns shelling of U.N. school in Gaza
- Obamacare shoots premiums up by 88 percent in California
By Ted Cruz
Israel saves its enemies; Hamas endangers its friends
Topic - John Mccarus
NEW YORK | Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause.
Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause.
"What better time to showcase it than three weeks ahead of the television upfronts?" says John McCarus, senior vice president and director of brand content at Digitas. "It's driven by the budget cycles from a marketer's perspective. This is the time of year they're starting to think about how their dollars are going to be spent."
"It's a watershed year," says McCarus. "There is an opportunity and a reason to collaborate together and show strength in numbers for what is a newly formed marketplace."