'Your papers, please' must never be heard in America
Independent voices from the TWT Communities
NEW YORK | Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause.
Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause.
"It's a watershed year," Mr. McCarus said. "There is an opportunity and a reason to collaborate together and show strength in numbers for what is a newly formed marketplace."
"What better time to showcase it than three weeks ahead of the television upfronts?" said John McCarus, senior vice president and director of brand content at Digitas. "It's driven by the budget cycles from a marketer's perspective. This is the time of year they're starting to think about how their dollars are going to be spent."
