Topic - Jonathan Hemus

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  • In this Nov. 13, 2010 photo provided by James Aron, a Qantas A380 is inspected on the tarmac at Los Angeles International Airport in Los Angeles.  Rolls-Royce will temporarily replace entire engines suffering from oil leaks on the world's largest jetliner after one motor suffered a frightening midair disintegration, an aviation regulator told The Associated Press on Monday, Nov. 15, 2010. Leaking oil caught fire on Nov. 4 in one of a Qantas A380's four massive Trent 900 engines, heating metal parts and causing the motor's disintegration over Indonesia before the jetliner returned safely to Singapore. (AP Photo/James Aron) MANDATORY CREDIT, NO SALES

    Silence isn't golden for engine-maker Rolls-Royce

    Silence has not proved golden for Rolls-Royce, the maker of an engine that blew apart on the world's biggest commercial jetliner this month, shooting metal scrap into the wing and setting off a plunge in the British company's stock price.

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  • "Both companies have suffered due to inadequate crisis communication," said Jonathan Hemus, director of reputation management and communication consultancy Insignia.

    Silence isn't golden for engine-maker Rolls-Royce →

  • "They need to demonstrate that they are actually resolving the problems," said Hemus, who has provided advice for brands including Disney, Gillette and Procter & Gamble. "I do believe they would benefit from feeding the vacuum to restore people's faith in Rolls Royce to show they are on top of the situation."

    Silence isn't golden for engine-maker Rolls-Royce →

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