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By Robert N. Tracci
Congress must use its appropriations power to secure the border
Topic - Jonathan Hemus
Silence has not proved golden for Rolls-Royce, the maker of an engine that blew apart on the world's biggest commercial jetliner this month, shooting metal scrap into the wing and setting off a plunge in the British company's stock price.
"Both companies have suffered due to inadequate crisis communication," said Jonathan Hemus, director of reputation management and communication consultancy Insignia.
"They need to demonstrate that they are actually resolving the problems," said Hemus, who has provided advice for brands including Disney, Gillette and Procter & Gamble. "I do believe they would benefit from feeding the vacuum to restore people's faith in Rolls Royce to show they are on top of the situation."