"We do paid editing and not paid advocacy," he added, insisting that the network of linked user accounts uncovered by the investigation were all real people, many of whom also edited Wikipedia as volunteers in their spare time.
"The 'PR' in Wiki-PR is a misnomer — we're a research and writing firm," founder and CEO Jordan French said in an email to The Washington Times. "We counsel our clients on how to adhere to Wikipedia's rules. We research the subject and write in an accurate and properly referenced way about it. What we do is get Wikipedia to enforce the rules so our clients are presented accurately."