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Topic - José Cancela
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"In the political world, there is this angst," said Jose Cancela, author of "The Power of Business en Espanol" and a 30-year veteran of Spanish-language radio and television. "But the business and multinational world understand: To be engaged with the consumer you want to use every opportunity to create a touch point."
But it's also the result of a concerted effort by companies like Univision to "plant the flag and reach out to mainstream political figures," said Jose Cancela, head of the Miami-based marketing firm Hispanic USA.