"In some ways, our sales are a stronger indicator of how people feel than almost anything else," he said. "It takes so much more to want to buy something like a T-shirt and want to show it off."
Obama souvenir sales in tailspin →
"McCain and other candidates had their fair share of products, but not like Obama," said Josh Neuman, Zazzle's director of acquisitions. "It was pretty easy to see he had a good chance of winning."