Topic - Kelly Bumann

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  • "The allure and corruptibility of political power was the perfect backdrop to 'Price for Power' and a virtual experience like no other," said Kelly Bumann, senior vice president of digital marketing for Starz Entertainment. "The Facebook Connect technology platform provides a seamless vehicle for you to see what life could be like if you were the one in control and the ramifications that could ripple through your social network as a result."

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  • While other media companies have used similar tools before, "the amount of personalization we are offering is pretty unrivaled," Ms. Bumann said.

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