"This is not about making good movies. It's about getting people into theaters... Everything else is secondary," he said. "They might make a movie out of Scrabble."
"With movies costing so much, studios are looking for any kind of a hook that would ring a bell with an audience," said veteran film critic Kenneth Turan, who writes for the Los Angeles Times. "It's the same reason why they have all the sequels and things from TV shows and remakes: They're desperate to ring that bell."