"When you shop online, you want to find the products you're looking for quickly and easily. And advertisers want to promote those same products. That's why Google shows shopping ads, connecting our users with thousands of advertisers, large and small, in ways that are useful for both," Kent Walker, senior vice president at Google, said in a statement.
"In the future, [videos that don't clearly violate policies] will appear behind an interstitial warning and they will not be monetized, recommended or eligible for comments or user endorsements," Mr. Walker said. "That means these videos will have less engagement and be harder to find. We think this strikes the right balance between free expression and access to information without promoting extremely offensive viewpoints."