Topic - Laura Nathanson

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  • "We listened to our advertisers and are attempting to address their needs," Miss Nathanson said. "This is an innovative consumer loyalty plan that rewards our viewers, and as it develops, it will incorporate additional opportunities and benefits for our advertisers."

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  • Laura Nathanson, ABC Family's executive vice president for ad sales, says that in addition to the teasers, the network will boost the number of commercials that air in the A position, beginning with the 2007-08 season, devoting more of that prime real estate to commercial messaging rather than network promos.

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