"Kaine is still largely unknown to the majority of voters, highlighting the important role this week's Democratic National Convention will have in establishing his public identity. Kaine is now the third consecutive newly named vice presidential pick to garner mediocre initial ratings from voters. By contrast, the five such nominees preceding them between 2000 and 2008 were viewed much more positively," notes Ms. Saad.
"He was the type of leader onto whom Americans could project their own views. When asked if Eisenhower was more of a liberal or a conservative, 54 percent of self-described liberals said he was a liberal, while 71 percent of self-described conservatives saw him as a conservative," says Ms. Saad.