"Simply put, I love it," said Cross, who has been with the dealership since 1987 and a co-owner since 2003.
"I think this is unprecedented; I don't remember anything like this," said Cross, who added the 2011 Super Duty diesel pickup is outselling the outgoing product about 3:1. "This shows the tremendous alignment between Ford Motor Company and its dealers and its customers. I also think in a way people expect this type of action from Ford. Ford is operating differently - at a higher standard."