"We lose a lot of money on e-sports," said Merrill. "It's not something, currently, that we do to drive return or profitability or whatnot. It's bringing value to our players. Maybe, down the road, that will change. This is something that we believe, as a company, philosophically, if we bring value to our players, they'll reward us with engagement."
"Until you've really been deeply engaged and immersed in an online community, you really don't know how much fun you're missing and how deep the relationships are that you can really build," said Merrill. "We truly believe that type of participation in the great gaming community is really one of the best experiences you can have in all of gaming."