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Topic - Mark Helmke
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"We struggled with the direction and focus throughout the Cold War," he said. "Americans consider propaganda a dirty word, although every successful politician, president, business and [nongovern-mental organization] engages in it daily."
American diplomats "have long been trained to talk to other diplomats, not publics," and that needs to change, said Mr. Helmke, who works for Sen. Richard G. Lugar of Indiana, the ranking Republican on the committee.