"You literally have millions of people across the country looking down their brackets and seeing North Dakota," said Mark Kennedy, who's in his first year as university president. "There is perhaps no better advertising than that."
NCAA berth gives North Dakota chance to promote new brand →
Mark Kennedy says in a joint statement with his executive council that the school will "regrettably" consider dropping programs in order to make sure other teams can remain competitive.
University of North Dakota looks at more cuts to athletics →