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Topic - Matt Geller
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"Ethnic cuisine is part of what's making the food truck industry so popular," said Matt Geller, founding president of the National Food Truck Association. "Innovation in cuisine is one of the main drivers fueling the growth."
"I think the city has to be sensitive to the particular business model of these food trucks," Mr. Geller said. "The model is to keep the brand fresh. Make sure people are excited to see you. I always say, restaurants have customers, food trucks have followers."