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Topic - Matt Traylen
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"Cadillac has done all the right things to support higher residual values for the SRX," said Matt Traylen, ALG's Chief Economist. "The all new 2010 model is substantially improved, but was launched with a significantly reduced MSRP. This resulted in record low incentive spending for the SRX, lower reliance on fleet sales, a quicker turn time on dealer lots and ultimately a positive impact on brand value."