Topic - Matt Vandyke

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  • "We learned a lot from Fiesta Movement, and by teaming up with the talented co-creators of The Amazing Race and Hulu, we saw a tremendous opportunity to generate excitement and awareness for the 2012 Ford Focus in a unique way," said Matt VanDyke, Ford's director of U.S. Marketing. "Ford has been in the original content space for a while, and we continuously look for opportunities to work with creative partners in a collaborative way. For us, this is a natural progression from integrating product into existing programs to creating our own."

    Ford Focus, Amazing Race team up for road rally →

  • "We're looking for people who want to have a once-in-a-lifetime cross-country adventure," said VanDyke. "Like Fiesta Movement, we want people who are highly connected through social media and have a built-in group of fans and supporters. They also need to have a big personality and be entertaining on camera."

    Ford Focus, Amazing Race team up for road rally →

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