Max Siegel, the CEO of USATF, says the "level of interest in the 2020 Olympic Trials is a reflection of that effort."
USA track and field brings 2020 Olympic Trials to LA area →
"I believe we've just scratched the surface as to where we can go," Siegel said during his presentation. "We have grown equity in the sports marketplace."
USA Track and Field agrees to 8-year deal with NBC →