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National Edition News cover for April 23, 2015 - Consumer tastes force iconic brands to change: In this photo made on Dec. 29, 2009 the McDonald's iconic Big Mac sandwich is displayed in front of one of the drinks served in a McDonald's restaurant in North Huntinton, Pa. McDonald's Corp. said Monday, March 8, 2010, that sales at restaurants open at least a year climbed 4.8 percent in February on strong overseas growth and a small rise in U.S. sales.(AP Photo/Keith Srakocic)

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FILE - In this Thursday, July 31, 2014 file photo, a customer walks past a statue of Ronald McDonald on display outside a McDonald's restaurant in Beijing. McDonald's Corp. on Monday, Nov. 10, 2014 said that a key global sales figure slipped 0.5 percent in October, with weakness in the U.S. and ongoing difficulties from a food-safety scandal in China weighing down its business. (AP Photo/Andy Wong, File)

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Hundreds of protesters gather outside of the McDonald's Corporation Thursday, May 22, 2014, in Oak Brook, Ill., demonstrating for a $15 an hour wage and the right to unionize. The group gathered outside the entrance as the company held the annual shareholders meeting. (AP Photo/M. Spencer Green)

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Hundreds of workers, organizers, and supporters gather outside of the McDonald's Corporation Thursday, May 22, 2014, in Oak Brook, Ill., demostrating for a $15 an hour wage and the right to unionize. The group gathered outside the entrance as the company held the annual shareholders meeting. (AP Photo/M. Spencer Green)

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Hundreds of protesters gather outside of the McDonald's Corporation Thursday, May 22, 2014, in Oak Brook, Ill., demonstrating for a $15 an hour wage and the right to unionize. The group gathered outside the entrance as the company held the annual shareholders meeting. (AP Photo/M. Spencer Green)

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Hundreds of workers, organizers, and supporters gather outside of the McDonald's Corporation Thursday, May 22, 2014, in Oak Brook, Ill., protesting for a $15 an hour wage and the right to unionize. The group gathered outside the entrance as the company held the annual shareholders meeting. (AP Photo/M. Spencer Green)

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FILE - This July 26, 2011 file photo shows a McDonald's Cheeseburger Happy Meal with the new apple slices option in Pittsburgh. McDonald's Corp. says it is adding apple slices to every Happy Meal, part of the chain's larger push to paint itself as a healthy place to eat. McDonald's, Dunkin' Donuts and other fast-food chains have made a point of adapting their menus in recent years to better reflect shifting tastes. That has led to an uptick in offerings designed to appeal to health-conscious diners and parents, whether they're apple slices in Happy Meals, egg whites for breakfast sandwiches or whole grain breads. (AP Photo/Keith Srakocic, File)

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FILE - In this Friday, Oct. 4, 2013, file photo, a McDonald's restaurant sign is seen at a McDonald's restaurant in Chicago. McDonald's Corp. has shut down a website, Thursday, Dec. 26, 2013, intended to provide employees with work and life guidance after it generated negative publicity for the fast-food company. (AP Photo/Nam Y. Huh, File)

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FILE - In this Friday, Oct. 4, 2013, file photo, a McDonald's restaurant sign is seen at a McDonald's restaurant in Chicago. McDonald's Corp. has shut down a website, Thursday, Dec. 26, 2013, intended to provide employees with work and life guidance after it generated negative publicity for the fast-food company. (AP Photo/Nam Y. Huh, File)

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FILE - In this Friday, Oct. 4, 2013, file photo, a McDonald's restaurant sign is seen at a McDonald's restaurant in Chicago. McDonald's Corp. has shut down a website, Thursday, Dec. 26, 2013, intended to provide employees with work and life guidance after it generated negative publicity for the fast-food company. (AP Photo/Nam Y. Huh, File)

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FILE - In this Friday, Oct. 4, 2013, file photo, a McDonald's restaurant sign is seen at a McDonald's restaurant in Chicago. McDonald's Corp. has shut down a website, Thursday, Dec. 26, 2013, intended to provide employees with work and life guidance after it generated negative publicity for the fast-food company. (AP Photo/Nam Y. Huh, File)