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Topic - Michael Atkins
British government spokesman Michael Atkins wrote to Mr. Savage's attorney, "Your client has not provided any evidence to show that he did not commit the unacceptable behaviour" that caused the "decision to exclude him, nor has your client provided any acceptable evidence to show his repudiation of those unacceptable behaviours."
"There's tension between legal departments concerned about `genericide' and marketing departments concerned about sales," says Michael Atkins, a Seattle trademark attorney. "Marketing people want the brand name as widespread as possible and trademark lawyers worry ... the brand will lose all trademark significance."