"Suing the reviewers is a way to discourage them from doing it again," said Wedbush analyst Michael Pachter. "They're trying to make a statement that you can rely on the integrity of the reviews on the site."
The deal "positions Prime Instant Video as a viable competitor and potentially more appealing alternative to Netflix," said Wedbush analyst Michael Pachter. "Through the HBO deal, in addition to its own original content, Amazon has the potential to offer close to 70 different series that we believe HBO owns outright, with multiple seasons available for the more successful shows. In comparison, we believe that Netflix's original series figure is closer to 10, with up to only two seasons available."