Topic - Mika Yamamoto

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  • A Microsoft Store opening Thursday at Tysons Corner Center is the first in the Washington area and just the second east of the Mississippi. It will stock other brands besides Microsoft for an "interactive" experience that a company official says will "lift all boats." (Andrew Harnik/The Washington Times)

    Microsoft opens first area store

    Repeating the words "immersive," "experiential" and "interactive" so often it almost became a mantra, Mika Yamamoto showed off Microsoft Corp.'s brand-new 7,701-square-foot installation, opening Thursday at Tysons Corner Center.

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Quotations
  • Instead, Ms. Yamamoto said, the store is the display, including the banks of LCD monitors lining the walls, showing off various products.

    Microsoft opens first area store →

  • The Microsoft Store, Ms. Yamamoto said, "is a complementary distribution channel," one that is "only additive" to the Sony Style store about 300 yards away, where that firm's computers are front and center, or Best Buy's Tysons Corner outlet a scant two miles down the road.

    Microsoft opens first area store →

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