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Morgan Spurlock

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HULU VIA ASSOCIATED PRESS The debut episode of Morgan Spurlock's "A Day in the LIfe" series follows billionaire Richard Branson for 24 hours.

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** FILE ** This Feb. 26, 2012 photo shows filmmaker Morgan Spurlock at the 84th Academy Awards in Los Angeles. Spurlock is coming to CNN for a new weekend series that will take a close look at areas of American life that don't normally get much attention. The series "Inside Man" will look at gun lovers, marijuana growers, end of life caregivers and migrant farmworkers in its early episodes. (AP Photo/Chris Pizzello, file)

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TV CNN Spurlock_Reps.jpg

** FILE ** This Feb. 26, 2012 photo shows filmmaker Morgan Spurlock at the 84th Academy Awards in Los Angeles. Spurlock is coming to CNN for a new weekend series that will take a close look at areas of American life that don't normally get much attention. The series "Inside Man" will look at gun lovers, marijuana growers, end of life caregivers and migrant farmworkers in its early episodes. (AP Photo/Chris Pizzello, file)

20110817-173918-pic-740060333.jpg

20110817-173918-pic-740060333.jpg

HULU VIA ASSOCIATED PRESS The debut episode of Morgan Spurlock's "A Day in the LIfe" series follows billionaire Richard Branson for 24 hours.

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ASSOCIATED PRESS Filmmaker Morgan Spurlock's image appears on Sheetz collector's cups as part of the promotion of the new documentary, "POM Wonderful Presents: The Greatest Movie Ever Sold." The convenience store chain is a key sponsor of the film.ASSOCIATED PRESS Fred McConnell, the Sheetz director of brand development, poses with a cutout of filmmaker Morgan Spurlock at a Sheetz location in Altoona, Pa. The city is changing its name to "POM Wonderful Presents: The Greatest Movie Ever Sold" as part of the marketing campaign for Mr. Spurlock's new documentary.

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ASSOCIATED PRESS Filmmaker Morgan Spurlock's image appears on Sheetz collector's cups as part of the promotion of the new documentary, "POM Wonderful Presents: The Greatest Movie Ever Sold." The convenience store chain is a key sponsor of the film.

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Morgan Spurlock understands product placement. It's the subject of his documentary "The Greatest Story Ever Told." (Associated Press)