This screen shot shows Qwikster.com, a new website service available soon from Netflix. The streaming video option will be separate from the company's DVD-by-mail service. (NetFlix Inc./Associated Press)
In this screen shot provided by Wal-Mart Stores Inc., the film "True Grit" is shown as one of the titles available on the company's new video-streaming service. The world’s largest retailer on Tuesday, July 26, 2011, started streaming many movies the same day they come out on DVD, in a second bid for a share of popular movie rental and streaming website Netflix Inc.’s business and just two weeks after Netflix announced new price increases. (AP Photo/Wal-Mart Stores Inc.)
Netflix Inc., headquartered in Los Gatos, Calif., saw its second-quarter numbers fall short of many analysts' predictions, and the company's share price was off 9.2 percent in after-hours trading to $255.66. (Associated Press)
FILE - In this Nov. 24, 2010 file photo, a Netflix customer holds her movies she rented, at her home in Palo Alto, Calif. NetFlix Inc. releases quarterly financial earnings Wednesday, Jan. 26, 2011, after the market close.(AP Photo/Paul Sakuma, file)
FILE - This Jan. 29, 2010 file photo, shows the company logo and view of Netflix headquarters in Los Gatos, Calif. Netflix Inc. has reached a multiyear agreement Tuesday, Aug. 10, 2010, to stream movies from Paramount, Lionsgate and MGM online starting Sept. 1. It's a major move as Netflix looks to cater to people who want to watch movies instantly. (AP Photo/Marcio Jose Sanchez, file)
FILE - In this June 7, 2010 file photo, Netflix CEO Reed Hastings greets the audience at the Apple Worldwide Developers Conference, in San Francisco. Netflix Inc., releases second-quarter earnings Wednesday, July 21, 2010, after the market close. (AP Photo/Paul Sakuma, file)
