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Independent voices from the The Washington Times Communities
Topic - Nicholas Lehman
NEW YORK | Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause.
Internet video wants some of television's ad dollars, and it's not above a little copycatting to help the cause.
"We think the platforms are all complementary if we execute the right way," said Mr. Lehman. "We've seen a lot of success in how we can reinforce on-air ratings with digital platforms, with digital engagement, and vice versa. If used the right way, it can be very symbiotic."
"The big goal for us is to educate the marketplace," says Nicholas Lehman, president of digital for NBCUniversal entertainment and digital networks and integrated media division.