A/X's core, younger consumer _ probably an urbanite in his 20s or 30s _ isn't self-conscious about purchasing undergarments in the middle of a bustling store, he says.
Men's underwear getting a little extra attention →
"It all starts with underwear and you build your wardrobe from there," agrees Patrick Doddy, senior vice president and brand director of A/X Armani Exchange. "It's literally the foundation to your style."
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