"The word culture's got a cultural story. We have noticed for years that culture has a cyclical spike every year at around Labor Day. That is to say back to school time during the month of September, so we've been watching this word spike at that time for years," he said by telephone from Springfield. "In recent years we've seen similar spikes at the end of semesters during finals."
Percentage-wise, it doesn't sound like much, but the raw number in that stratosphere is large, Sokolowski said.